冰岛Perlan冰淇凌店店面设计，隐藏在博物馆里的甜蜜冰洞

项目位于冰岛雷克雅未克市的Perlan冰淇凌博物馆内，根植于Perlan的品牌形象，Atelier Tobia Zambotti事务所的设计为店铺赋予了大胆而新颖的观感。天花板上，吸音泡沫组成千变万化的形状与色彩，吸引着顾客的眼球。店内的设计以一种简洁且经济的姿态，创造了一个不断变化的空间。作为冰岛最具商业吸引力的博物馆之一，项目的设计理念旨在进一步吸引顾客并增强店内的互动性。在Instagram的时代，设计师必须找到一个简明的设计方案，既能促进该店与顾客间的互动，又能彰显Perlan的品牌形象。

Atelier Tobia Zambotti was tasked to design a bold identity for the new ice cream parlor within the Perlan Museum of Reykjavík. The result is ceiling formed in acoustic foam which draws the eye of the visitor in a kaleidoscopic composition of shapes and colours. The design addresses the brief with one simple and economic gesture creating a space which is enveloping and ever changing. As a commercial attraction within one of Iceland’s most visited museums, the brief had a strong emphasis on a design that would attract people and interact with them. In the age of Instagram the designer had to find a simple solution which would interact with its users while defining a clear and recognisable identity.

▼项目概览，project overall view © Patrik Ontkovic

受冰川中洞穴不断变化的光反射和颜色的启发，天花板的图案纹样特征抽象于此自然现象，不锈钢背板反射着LED灯带的光，与天花板一起，为人们营造了一个舒适的光感体验。独具特色的天花板成功地统一空间内所有元素，奠定了室内的整体基调。重复的泡沫板棱柱像钟乳石一般悬挂在天花板上，形成独特的视觉效果，并将顾客的视线聚焦于冰淇凌柜台。在白蓝交织的背景下，该冰淇淋柜台成为唯一个不同的元素，定义了整个店内空间。

Inspired by the caves found in glaciers and the ever changing reflections and colours within them, the pattern of the ceiling declines this natural image in an iconic design feature. This is reinforced by the stainless steel back-counter which reflects led strips tuned to a cool 4500K light. In a single sweep – pun intended – the ceiling defines the atmosphere of the space and guides the design of all other elements. The repetitive design of the foam pyramids dropping from the ceiling like geometric stalactites creates an optical illusion which pulls the visitor towards the focal point of the ice cream trays, the only elements that breaks from the stark white and blue palette which defines the whole space.

▼重复的泡沫板棱柱像钟乳石一般悬挂在天花板上，形成独特的视觉效果，the repetitive design of the foam pyramids dropping from the ceiling like geometric stalactites © Patrik Ontkovic

▼在白蓝交织的背景下，多彩的冰淇淋柜台成为唯一个不同的元素，the ice cream trays breaks from the stark white and blue palette © Patrik Ontkovic

天花板的上的纹样不仅具有极高的标志性，同时定义了空间内的其他设计元素。BOH的拱门与纯白的Corian柜台都遵循了天花板的走向，让人们联想到另一种冰川的形式。内饰的施工工艺也体现出设计师一丝不苟的设计精神。收银台以及其他杂物都隐藏在柜台内，天花板上的泡沫棱柱减弱了冰箱的噪音。

While the ceiling is the highly visible element that characterises the space it also defines the design principles behind every other element. From the full arch BOH door that follows the shape of the ceiling to the white corian counter, another element of the reimagined glacier. All the technical requirements are also resolved following the same ethos. Cashier and all other clutter are hidden from view within the counter and the noise of the fridges is attenuated by the foam prisms of the ceiling.

▼BOH的拱门遵循了天花板的走向， the full arch BOH door that follows the shape of the ceiling © Patrik Ontkovic

▼纯白的Corian柜台让人们联想到另一种冰川的形式， the white corian counter, another element of the reimagined glacier © Patrik Ontkovic

▼收银台以及其他杂物都隐藏在柜台内，Cashier and all other clutter are hidden from view within the counter © Patrik Ontkovic

▼辅料台细部，detail of the counter © Patrik Ontkovic

Perlan博物馆以其迷人的设计，向广泛且多样化的客户群体，展示了冰岛独特的美景。而Perlan冰淇淋店则通过大胆且现代的设计理念与的室内景观，为博物馆锦上添花。

Perlan Museum celebrates the beauty and uniqueness of the Icelandic landscape while employing engaging design to convey this to a wide and diverse audience. The Perlan Ice Cream parlor embraces this approach by marrying bold contemporary design with ideas and features from the landscape it is there to support.

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